The launch also saw Sainsbury's being announced as headline sponsor of the UK School Games.

Gwyn Burr, Sainsbury's Customer Director, said: "Sainsbury's shares the Youth Sport Trust's belief in the power of sport to help young people gain the skills and experience which are not just important in sport, but in everyday life. Life is competitive and sport offers young people opportunities to learn how to win and lose, work in a team and strive to be the best they can be.

"The UK School Games captures everything that is good about young people wanting to compete, volunteer and officiate in sport. We are extremely proud to be helping young people of all ages and abilities to participate in activity and sport at every level through our Active Kids scheme, our TOP activity programme and now our sponsorship of the UK School Games."